Chiang Mai · Est. 2026

The Charm Lab

  1. Choose your base
  2. Select your charms
  3. We build your formula
  4. Formula complete
Build your ownShop collections
  • 316L stainless steel · 18k gold PVD
  • Waterproof · Non-tarnish
  • Hypoallergenic
Gold and silver 11:11 coin charms on stacked gold paperclip and silver figaro bracelets, worn with a pink The Charm Lab T-shirt
Dispatched within 2 business days Worldwide tracked shipping Walk-in charm lab, Chiang Mai Free next-day click & collect, Chiang Mai

Create your formula

Not sure? Use the Charm Lab
Classic Necklace in 18K gold PVD — figaro chain
From ฿600

Necklaces
Delicate Bracelet in 18K gold PVD — fine belcher chain with lobster clasp
From ฿500

Bracelets
Modern Anklet in 18K gold PVD — paperclip chain with lobster clasp
From ฿550

Anklets
Suitcase Wheels charm
From ฿150

Charms
Free shipping

Over ฿1,500 throughout Thailand, ฿2,500 worldwide.

Personalised Gifts

Create a thoughtful piece for a loved one

Secure checkout

Card, Apple Pay and Google Pay.

Built by hand

Assembled in our Chiang Mai Charm Lab.

Four steps, ten minutes in the Lab

Step 01

Choose your base

Necklace, bracelet or anklet.

Step 02

Choose your metal

Silver or 18k gold, both on 316L stainless steel.

Step 03

Add your charms

Select the charms that represent you.

Step 04

The final creation

Handmade in our Chiang Mai Charm Lab.

Start building
The Charm Lab shop front on Nimmanhaemin Soi 17, Chiang Mai

The Charm Lab

A beautiful jewellery boutique located in Chiang Mai, Thailand — where every piece is formulated just for you.

Read our story
Google reviews

What our customers say

So satisfied with many choices with my own design. I love it ❤️
Sawitta A. · Google review
Such an amazing experience coming to charm lab! All the staff are super friendly and helpful. You can customise all your jewellery with high quality charms. I bought some lovely drop earrings!
Victoria D. · Google review
Read all our Google reviews Been in to see us? Leave a review
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The chains

See all chains
The Charm Lab gift packaging: cream gift bag with blush ribbon, pink thank-you box with a charm necklace, pink pouch, thank-you card and branded tissue
Gifting

Create a personalised gift

Build a gift Gift vouchers
The Lab list

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New charms, the birthstone of the month and members-only offers, straight to your inbox.

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Visiting Chiang Mai? Our walk-in Charm Lab on Nimmanhaemin Soi 17 is open every day from 10am — until 8pm Monday to Thursday, and 9pm Friday to Sunday. Pick your chain and charms at the counter and we will build your formula while you wait.

Find us